CASE STUDY: DOCTOKEEP Company Info AREA Productions is primarily active in the development of multimedia applications, a world where this company has been successful since 1995. Based on professional skilled I.T. persons, Area Productions is highly specialised in the development of multimedia applications, integrating text, images, sound and video with databases for a final result on cd-rom, dvd-rom, Internet or a combination of both. Problem statement In 2003 Area Productions developed a new product in the area of 'knowledge sharing' applications. The product aims at assisting the end-user in archiving and retrieving critical information throughout his organisation. This results in a streamlined process and is very suitable for today's overload of digital documents. DocToKeep is currently sold via indirect channels (IT resellers and VAR's) and positioned towards small & medium organisations (SME) as well as larger enterprise customers. Solution capitalM, with its in-depth high-tech expertise, provided considerable advice and support in their product positioning and branding process. This resulted in the current product name, positioning statement as well as a successful press launch in Belgium and Luxemburg. Please visit their website www.doctokeep.com for the most recent press clippings.