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The benefits to you are clear-cut and can be measured with ease: immediate access to qualified staff, fixed costings, any expenditure is part of your operating budget and not your headcount budget, no training expenses, etc.
Interim sales and marketing assignments might include:
- Replacing a Marketing Manager during an extended absence, such as for a sabbatical, maternity leave, executive training programmes, etc.
- Providing temporary help to a senior Product Manager during his or her most important product launch of the year to provide cover during the busiest planning and budgeting phase
- Assisting the Marketing Director in assessing the current marketing organisation and coaching the marketing staff through the change management process (i.e. from a product-oriented to a customer-oriented approach)
- Providing temporary project support or management support in times of crisis or during mergers and acquisitions
- Sales development, i.e. bringing knowledge into the organisation of indirect distribution channels (by establishing a comprehensive channel marketing plan should the client be migrating from direct sales to indirect distribution)
Facilitating major changes in the client's organisation is often a key part of this type of interim management position.
The way we see things, interim management means 'involvement' in the organisation and delivering on desired results that are specified in advance.
All of these assignments will be carried out in a balanced manner, achieving the ideal mix between consultancy advice and actual implementation.
Each interim assignment is clearly assessed and described beforehand as part of a detailed briefing document.
Intermediate follow-up is then planned to suit your requirements.
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