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As part of your organisation's process of assessing new market opportunities and bringing new technology to market, we can act as your 'virtual' sales and marketing team within the Benelux.
These business development initiatives focus on building new customer segments, getting new technology developments off the ground and building sound and long-lasting business alliances with channel partners or other industry players.
It may be that you are very well established across most of Europe - but that you have real commercial and profitability problems in the Benelux. We can help you in these areas.
By applying a structured methodology, we will not only help you to develop or re-focus your value proposition to these emerging customers and/or channels, but we will also implement a detailed plan of attack. This may even extend to signing up new distribution channels or closing deals on your behalf.
Past experiences in this area include:
- Bringing an ISDN PC Card product to market from scratch (independent from the US-based HQ). This involved market assessment and forecasting, software vendor selection, pan-European product testing and certification, managing software releases, product packaging, etc.
- Approaching wireless telecom operators to partner up as a potential 'route to market' for GPRS and Bluetooth products
- Establishing market momentum in the Benelux for public hot spots through the deployment of WLAN technology (Internet access via 802.11 products).
Please feel free to contact us about your major business challenge(s) and capitalM will happily make you a detailed proposal.
How will this work out?
You can call upon capitalM for specific standalone projects, such as lead-generation campaigns and new Partner/alliance models. Or you can work with us on an integrated basis, where we act as a virtual extension of your own commercial organisation for any given product or territory.
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