Interim mgmt | Management consultancy | Market and Business development | Marketing project mgmt       Today's management faces a wide variety of business challenges: new (on-line) components of the marketing mix, a multi-channel market approach, lower budgets due to the economic outlook, slower take-up of new products and technology, the increased level of globalisation impacting on product development and local marketing strategies, etc. Also managers are often so inwardly focused that remaining 'objective' is never easy. All of these factors make capitalM the ideal external sounding board. We help organisations to analyse their sales and marketing strategy in order to answer these and other important strategic questions. Our expertise and framework enable client management to formulate, model, test and implement the strategies that yield sustainable results. capitalM can provide strategic insight in the following areas: Auditing and defining marketing strategy and vision Developing a marketing plan that features distinct value propositions relating to each individual customer group Advice and implementation support during periods of mergers and acquisitions, i.e. process and product portfolio alignment Defining growth strategies in relation to new markets, new customer groups and emerging 'routes to market' or distribution channels Defining KPI (key performance indicators) for your marketing organisation. We identify current obstacles in the marketing role, define future KPIs and agree on a plan of action that will lead to enhanced employee satisfaction. Based on our key areas of expertise, we focus clearly on your business issues and marketing needs. By defining different alternatives and focusing on the 'right solution' with a clear plan for implementation, we are able to improve your effectiveness and increase your bottom-line profits. capitalM provides consulting services for organisations of all sizes in B-to-B markets. A major part of our attention is devoted to the on-going improvement of an organisation's internal processes and human capital. This means that short-term 'bottom-line contributions' are able to deliver sustainable competitive benefits. Need advice or support on a sales and marketing matter? Simply contact us with a short brief of your requirements.