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Product/Services Lifecycle Management & Product Marketing, including product customisation, product research and product launches to end-users as well as to channel partners
Channel Strategy: assessing your current channels or initiating emerging channel partners, channel marketing campaigns & tools
Brand Positioning & Development
CRM/eCRM: analysis and mapping of business process flows, project management, user training assistance, vendor selection, etc.
Call Centre Management: training call centre agents, lead-generation campaign management, inbound and outbound campaigns, etc.
Auditing and Managing the Marketing Communications mix: advertising programmes, creative as well as effective event campaigns, Press & Public Relations strategies, (e)DM actions, etc.
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